A brand identity consists of several key elements that collectively represent and differentiate a brand. These elements work together to create a consistent and cohesive visual and emotional identity for the brand. These include:

• Logo

• Color Palette

• Typography

• Visual Elements

• Photography Style

Effective brand positioning requires a deep understanding of the target market, the needs and desires of the customers, and the competitive landscape. It involves developing a unique value proposition and crafting a positioning statement that clearly communicates the brand's unique attributes and benefits.

Brand messaging involves crafting compelling and consistent messages that resonate with customers, convey the brand's essence, and differentiate it from competitors. This includes:

• Brand Voice

• Value Propositioning

• Key Messages

• Brand Values

• Taglines and Slogans

Yes! It all depends on your needs. Some clients need full content development for their website — cue team copywriter — and others prefer to provide their own. We work both ways but encourage strengthening brand messaging. We’ll get you started with our website outline.